To set this up, start the SEO Spider and go to ‘Configuration > API Access > Google Analytics’. You can also collect other metrics of interest, such as Adsense data (Ad impressions, clicks revenue etc), site speed or social activity and interactions.
If you’re running an Adwords campaign, you can also pull in impressions, clicks, cost and conversion data and we will match your destination URLs against the site crawl, too. The SEO Spider not only fetches user and session metrics, but it can also collect goal conversions and ecommerce (transactions and revenue) data for landing pages, so you can view your top performing pages when performing a technical or content audit.
GA data is seamlessly fetched and matched to URLs in real time as you crawl, so you often see data start appearing immediately, which we hope makes the process more efficient. To get a better understanding of a website’s organic performance, it’s often useful to map on-page elements with user data and SEOs have for a long-time combined crawl data with Google Analytics in Excel, particularly for Panda and content audits. You can now connect to the Google Analytics API and pull in data directly during a crawl. Therefore, version 4.0 has two new big features in the release, and here’s the full details – 1) Google Analytics Integration Rather than wait, we decided to release some of these features now, with much more on the way. We have been busy in development working on some significant improvements to the SEO Spider due for release later this year, which include a number of powerful new features we’ve wanted to release for a very longtime. I’m really pleased to announce version 4.0 of the Screaming Frog SEO Spider, codenamed internally as ‘Ella’.
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