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The latest TikTok statistics show that in 2023, the platform has 1.08 billion monthly active users worldwide (DataReportal, 2023). TikTok has exploded in popularity since its launch in 2016, and the numbers prove it all. Now that we understand what TikTok is, let’s dive into the top 10 TikTok statistics for 2023, and why knowing them can be useful for marketers around the world.īy the way, here’s a course on Tiktok marketing and a blog post that discusses TikTok for business that can teach you critical tactics for getting sales using Tiktok. That’s why it appeals to so many content creators around the world and why they’re exploring ways to improve their TikTok growth. And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app. What helps TikTok stand out among the competition is that it’s more of an entertainment platform, instead of a lifestyle platform. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.” In doing so, TikTok competes with giants like YouTube, Instagram, and Facebook that have either the backing of Google or Facebook. To give you an idea of what TikTok aims for as a company, their mission is “to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. → Click Here to Launch Your Online Business with Shopify As a result of the merger, TikTok had smooth access to targeting the US teenage market which previously belonged to Musical.ly. In late 2017, TikTok’s parent company ByteDance, purchased Musical.ly. Some of you might be wondering why TikTok might sound oddly similar to Musical.ly in terms of what you do within the apps. Our favorite cover of “Stand by Me.” 😍 /qcVTwiPvI5

TikTok is available all around the world via the App Store or Google Play stores. TikTok and Douyin both use the same software, but maintain separate networks in order to comply with Chinese censorship restrictions. The following year, in 2017, the app was launched by ByteDance for markets outside of China. It was initially launched as Douyin in September 2016, in China. TikTok is an iOS and Android media app that can be used for creating and sharing short videos.